William Barbosa
Resume
Download CV (PDF)

I’m a seasoned product manager and thought leader with large-scale internet and enterprise experience. I’ve worked in, created and led high-performance teams who've delivered successful Web & IT products for sector leading companies. 

As an ITIL service manager, Prince 2 project manager and a SCRUM product owner; I've run concurrent projects, managed cross-functional teams; employed & adapted methodologies to suit requirements & resources while delivering business goals on time and in budget.

Multidisciplinary, data-driven and a capable communicator, I'm comfortable working with C-suite executives, engineers and others in aligning teams and effort behind strong business objectives to produce successful outcomes.

Since mid-2014 I have taken a hiatus and immigrated from the U.K to Portugal to care for my convalescing parents, during which time I have also undertaken freelance work.

Career History, Portugal
Picante digital

Picante digital is a digital agency which specialises in the design, development, marketing and managing of web sites , mobile apps, email campaigns and their respective growth.

Owner
2015 - present
  • Created a social responsibility ethos supporting several charities through contribution of time and effort.
  • Created a promotional sub-site for the Non Violence Project as a corportate responsibility
  • Created Non Violence Project Brazil regional website.
Career History, United Kingdom
NLA media access

‘NLA media access’ is a collective rights management organisation which operates on behalf of newspaper and magazine publishers. NLA licenses and disseminates original publisher through a complex heterogeneous technology environment. Starting as a Product Manager, I was promoted to senior that extended my role to include direct-reports, service strategy, business intelligence services, product development and continual improvement budget for the complete service portfolio.

Senior Product Manager
2010 - 2014
  • Directed the development, implementation and launch of ‘eClips web’ from concept to launch. ‘eClips web’ realised a 57.4% ROI in its 3rd year post-launch.
  • Enhanced cross-team and vendor collaboration by rolling-out and driving adoption of JIRA project & team tracking and Trello task management.
  • Delivered ‘WebClips’, an automated method of quantitatively assess ‘eClips web’ performance against competitors. This produced marketing collateral which demonstrated the platforms key selling point.
  • Guided integration of the data-exchange protocol required to enable Magazine licensing.
  • Directed Online Article Tracking System (OATS) from concept to launch. A system which automatically discovers use of publisher’s original content on the web, reports intelligence via a Web UI and converts these to actionable leads.
  • Rolled-out corporate identity change from ‘Newspaper Licensing Agency’ to ‘NLA media access’ across the entire product portfolio. In addition to which a new CMS and corporate website, as well as a re-purposed blog CMS and site was launched.
  • Delivered 'ClipShare mobile' increasing ‘ClipShare’ adoption by journalists by 27%.
Product Manager
2008 - 2009
  • Identified, evaluated, negotiated and contracted a 3rd-party to support the business critical eClips platform.
  • Launched Clipsearch. A PAYG or subscription research tool which enables users to search an archive of U.K newspaper articles.
Totaljobs Group

The Totaljobs Group operates a portfolio of job-boards targeting vertical markets. As a senior systems engineer, I was responsible for 3rd line application & technical management, planning and implementing efficiencies, defining and documenting standards, monitoring and configuration management, security, capacity management and supporting the product release cycle.

Senior Systems Engineer
2006 - 2008
  • Achieved time efficiencies by automating server builds.
  • Streamlined .Net assembly, deployment & rollback process.
  • Virtualised Test and Build environments, reducing hosting costs.
Microsoft

Working for MSN service operations as a systems engineer, we managed 91 web properties and their supporting systems across 3 data-centres in EMEA. Additionally we provided 3rd line support for publishing platforms in APAC & LATAM. Promoted to Problem manager, I was responsible for 3rd-line problem, application & technical management.

Problem Manager
2003 - 2005
  • Drove cost & quality efficiencies by consolidating web-server farms across 3 DC’s.
  • Evaluated and implemented connection aggregation devices with the aim of reducing server
    overhead. Produced whitepaper which included cost/benefit analysis which resulted in its inclusion across Microsoft’s Internet DC SOE offering.
  • Evaluated, tested and deployed L4/L7 load-balancing devices which offloaded server overhead and reduced server farm sizes but also enabled service operations teams to direct services by traffic profile allowing further efficiencies of scale.
  • Participated in the planning & roll-out of a ‘follow-the sun’ support model for all managed MSN properties.
Systems Engineer
2001 - 2002
  • Was a member of the Product shipping teams in a service operations implementation capacity for several MSN product releases including: MSN Portal, Explorer, Cars, Messenger Today, Entertainment, Money, bCentral, Atlantis 2, Granite, Bedrock, X-Box portal.
  • Systems management incl. capacity planning and provision for systems and infrastructure serving millions of users and requests
Early career, South Africa
Hix Internet
Network Engineer
1998 - 2000
RTT
Webmaster
1998
SMCie
Field Operations Engineer
1996 - 1997
MCi Consultants
Technical Consultant
1995 - 1996
Grant Thornton
Statutory Clerk
1994 - 1995
Certifications
  • Prince 2 Practitioner
  • Agile Product Owner
  • MS Certified Professional
  • Cisco CNA
  • ITIL Foundation
Skills
  • Product Management 
  • Project Management
  • Service Management
  • Problem Management
  • Vendor Management
  • Negotiation
  • P&L management
  • Dev budget Management
  • Leadership
  • Systems | Web | Mobile
  • Backend + frontend
  • Software development life-cycle
  • Agile development
  • Systems & data architecture
  • UX design
  • Analytics
  • Problem Solving
  • Dealing with ambiguity
Process
  • Business Case
  • Hypothesis definition
  • Cost/benefit analysis
  • Requirements discovery
  • Competitive analysis
  • User research
  • Requirements specification
  • KPI definition
  • High-level systems architecture
  • Wire-framing, use-cases & flows
  • Release criteria
  • Team setup
  • Development iterations
  • Stakeholder Management
  • Testing (Usability / Functionality)
  • Performance testing
  • Release to BETA
  • Release to ALPHA
  • Pre-sales activity
  • Release to Market
  • Analytics
  • A/B Testing / Multivariate Testing
  • Continual improvement
  • Strategic Roadmap
Get to know me
View my resumeDownload my CV
Take a look at my personal profile
Get in touch
Let's connect